D. Carlos Falcó, Marqués de Griñón, was born in Seville (Spain) and is widely recognised as a pioneer in the modernisation of viticulture and wine making in Spain. He holds an agricultural engineering degree from the University of Louvain in Belgium and also graduated at the University of California (Davis) in 1963-64. He introduced the Syrah and Petit Verdot varieties in Spain, as well as Cabernet Sauvignon in Castilla La Mancha.His Dominio de Valdepusa estate in Toledo has been at the centre of this pioneering techniques with the introduction of drip irrigation (1974), Smart Dyson Canopy management (1994), partial root dying (PRD) in 1999 and the use of electronic controls known as dendrometers to monitor water stress in the vines.


In June 1999, he published his first book, Entender de Vino, (ed.Martínez Roca), which has run into its 14th edition.


On October 10th, 2012, his second book, Olevm –a comprehensive work on the culture of extravirgin olive oil- was presented at the Frankfurt International Book Fair by leading German editor Hoffmann und Campe. It will be soon published in Italian and Spanish by Mondadori. Future plans include English, French and Chinese editions.

Don Carlos Falcó is currently Chairman of Grandes Pagos de España (Great wine estates from Spain), Círculo Fortuny (the association of Spain’s leading luxury firms) and the family firm Pagos de Familia Marqués de Griñón, S.A. which owns the Dominio de Valdepusa, El Rincón and olive oil estates.

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